We are what we repeatedly do. Excellence, therefore, is not an act but a habit.
A native islander, hailing from The Commonwealth of Dominica, this Créole beauty now resides in Washington, D.C.
Dàna Drigo, more fondly known as “LaDàna,” is a versatile and talented publicist, producer, TV host, philanthropist and actress. She has recently launched her online TV series, Officially LaDàna TV, where she produces and hosts features on culture, lifestyle, and entertainment. She is a proud member of the Grammy Chapter of Washington, D.C. (The Recording Academy/Grammys).
LaDàna is a publicist by trade and an executive producer by passion. LaDàna creates integrated strategies to promote brand evolution and media endorsement. Her strong and persuasive interpersonal skills serve her well in her role as the Founder/CEO at Above Prestige Public Relations. LaDàna is a resourceful leader adept at implementing high-profile and image-based marketing programs within the consumer lifestyle industry: both public and private.
She has secured much needed press exposure for the Concert for Ebola Relief at The Fillmore Silver Spring, which was a benefit concert featured by WJLA’s TV station (ABC News 7, Washington, DC). Proceeds generated from this concert benefited Doctors Without Borders and the International Medical Corps and were used to treat West Africans affected by the deadly Ebola virus.
LaDàna also provides invaluable service for the Embassy of The Commonwealth of Dominica to a wide cross section of the Washington, DC; Delaware, Virginia and Maryland areas. This included hosting an introduction of her island’s national costume for the ThingsToDoDC.com Dominican Embassy Tour at the private residence of the Honorable Ambassador Hubert J. Charles.
Her international public relations firm, Above Prestige PR, was a featured sponsor for the Kitchen Cray Website Launch Party. LaDàna was the Red Carpet Host for this event, where celebs and notable public figures, such as Tony Lewis Jr., attended in support of celebrity chef, JR Robinson.
LaDàna coordinates press materials, photography, talking points, press junkets, events, social media, media relations and talent management in support of The Miss Caramel Hair Brand, Afro-Pop singer “Naomi Achu,” and The Unique Girl Boutique.
She served as the Publicist and Sponsorship Executive for The Curves Ahead Project from May 2013 to May 2014. During her time on this project, she negotiated and secured sponsorship from IGIGI.com as a featured collection and national sponsor for the project’s 2014 District Of Curves Fashion Showcase in Washington, D.C.
LaDàna is well-versed in the realm of celebrity events. She was the spearhead for public relations, marketing, and promotion for VIP Gifting Lounge for celebrity LisaRaye McCoy’s 3rd Annual Back 2 Business Mix Down. This was an international networking event held during Memorial Day Weekend in the U.S. Virgin Islands (St. Thomas and St. John).
An outgoing personality and a philanthropist, LaDàna makes it a point to be an asset to her community and demonstrate her love for her Dominica.
As the Founder of MyFairyGodParents.org, a charity focused on developing teens and young adults, she uses community resources to strengthen the connection between each community and the youth in need.